
Amy Aucoin
Director of Operations
โEverything we do is intentional โ from how we lead our team to how we make our clients feel.โ With over 25 years of leadership experience, including 15 years in the beauty and wellness industry, Amy brings a unique blend of strategy, compassion, and results-driven energy to Sparkle.
Amyโs love for the beauty industry comes from a lifelong passion for people โ helping them grow, achieve, and feel their best. Sheโs fascinated by how much business knowledge and innovation it takes to thrive in this industry and is continually inspired by the endless opportunities for growth it provides.
As Director of Operations, Amy leads with empathy and precision. Sheโs known for her intentional leadership style โ empowering her team while maintaining the structure and accountability that drives success. Nothing makes her prouder than watching her team evolve in their careers and embrace new opportunities.
Amy loves talking about results โ whether itโs celebrating a clientโs transformation or her teamโs professional growth. Her leadership philosophy is grounded in purpose, compassion, and clarity โ and a touch of no-nonsense professionalism that keeps everything running smoothly.
Her go-to product? Sunscreen, the foundation of every great skincare routine. Her favorite treatment? Laser resurfacing, for its powerful rejuvenating results.


